Where

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PT
EN
ES

Global vision.
Local intelligence.

São Paulo
Brazil

+55 (11) 91934 5570 hello@where.consulting

2026
Business &
Brand Intelligence

About us

A Business & Brand Intelligence platform spanning the entire journey from corporate strategy to market launch.

We turn behavior, market context and ambition into decisions for businesses, products and brands.

+ 40

markets

researched in Brazil and Portugal.
+ 50

billion

BRL in products developed and launched.
+ 100

projects

across strategy, product and branding since 2021.

Our expertise

Two intelligence units for different stages of business.

- Behavior & Market Context Analysis
- Local and Sector-Specific Consumer Trends & Purchase Culture
- Real Estate Development, Product Concept & Modeling
- Brand & Portfolio Strategy
- Creative Direction
- Go-to-Market Strategy
Discover The Locus

Brands and projects throughout our journey

Highlights

Forbes

The Luxury of Slowing Down: Inside the Rise of Real Estate Wellness.

A Forbes feature developed with industry players including AG7, Brain, JHSF and Lindenberg, exploring the rise of wellness and the characteristics shaping some of Brazil’s leading real estate developments.
Read the article
Exame

How “gossip” helped a consultancy reach R$ 50 billion in real estate projects

EXAME looks at Where’s journey and how understanding local behavior and culture has helped the consultancy contribute to more than R$ 50 billion in projects across Brazil.
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Meio & Mensagem

Where launches The Locus and expands into new sectors.

Meio & Mensagem presents the launch of The Locus, a unit that gives autonomy to the brand consulting practice, and the expansion into other market sectors.
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Pipeline Valor

Luxury for whom? Consultancy helps developers sharpen their target audience.

Pipeline Valor highlights Where’s approach to using consumer behavior and local culture to develop real estate products that are more closely aligned with what people actually want.
Read the article